Pacific Bluefin Fish Fetches Historic Price of 3.2 million dollars at Tokyo New Year Sale

A large bluefin tuna on display at a fish market auction
A familiar auction figure is a regular participant at the annual event.

A bulky Pacific bluefin tuna made headlines at the Tokyo's Toyosu fish market this Monday, achieving a record-breaking bid of 510.3 million yen (3.2 million US dollars; £2.4m) during the venue's inaugural auction of the calendar year.

The winning bid for the 535-pound fish came from the parent firm of a well-known sushi restaurant group, which manages outlets across the country and overseas.

"The first tuna signals fortune," commented the business owner, a regular participant at the traditional January sale.

Referred to as the Tuna King, this businessman is famous for placing record bids for bluefin tuna at these auspicious January auctions.

Bidding Shock and Historic Precedent

Following the auction, the winner admitted to journalists that he was "astonished at the final price," adding, "I expected we would be able to buy it a little for less, but the price soared rapidly."

This most recent acquisition tops his own record purchases:

  • He paid 56.5 million yen away in 2012.
  • He bid 155 million yen in 2013.
  • In 2019, he acquired a tuna for 333.6 million yen (2.1 million dollars).

Even after previously commenting that he thought he "bid too high," he has now managed to break his own record yet again.

An Annual Spectacle of Exorbitant Bids

The first auction at the Tokyo fish market is traditionally associated with sky-high prices. In the prior year, the initial tuna was acquired for 207 million yen by another food company, which stated the fish would be featured at its locations nationwide.

The intense atmosphere at the fish market during these pre-sunrise auctions has become a major tourist attraction in Tokyo. Monday's auction, which started around 05:00 local time, was equally bustling.

Swift Service

The multi-million-dollar tuna was promptly sliced up for customers at the bidder's sushi restaurants shortly after the auction concluded.

"I believe like I've commenced the year in a good way after consuming something so auspicious as the year starts," shared one happy diner.

Jeremy King
Jeremy King

A savvy deal hunter and writer passionate about helping consumers find the best savings and exclusive offers.