The UK government is testing out a fresh approach on Brexit, though this should not be confused with a change in direction. The adjustment is mostly in tone.
In the past, the Labour leadership portrayed Britain's separation from Europe as a permanent feature of the national situation, difficult to manage perhaps, but inescapable. Currently, they are willing to acknowledge it as a serious problem.
Addressing attendees at a local economic summit recently, the chancellor included Brexit together with the pandemic and spending cuts as factors behind persistent economic lethargy. She repeated this perspective at an IMF meeting in the US capital, observing that the national efficiency issue has been compounded by the manner in which the UK left the EU.
This was a carefully worded declaration, attributing harm not to Brexit itself but to its implementation; blaming the politicians who negotiated it, not the public who supported it. This distinction is essential when the budget is presented soon. The aim is to assign certain economic problems to the agreement reached under previous leadership without seeming to disrespect the hopes of leave voters.
For those who value evidence, the economic argument is mostly resolved. An independent fiscal watchdog calculates that Britain's long-term productivity is 4% lower than it would have been with ongoing European partnership.
In addition to the costs of trade friction, there has been a ongoing drop in corporate spending due to governmental uncertainty and unclear rules. There was also the opportunity cost of administrative effort being diverted toward a objective for which no preparation had been made, since supporters had seriously considered the practical implications of making it happen.
When facts are undeniable, authorities struggle to stay impartial. The Bank of England governor told a recent international forum that he takes no side on EU exit then stated that its effect on expansion will be adverse for the foreseeable future.
He predicted a slight positive adjustment eventually, which offers little comfort to a chancellor who must tackle a significant revenue shortfall immediately. Taxes are set to rise, and Reeves wants the public to recognize that Brexit is a partial cause.
The statement is worth making because it is true. That doesn't guarantee political benefit from expressing it. This truth was evident when the government delivered its earlier fiscal plan and during the general election campaign, which Labour fought while sidestepping the inevitability of tax increases.
Now, with the government being established but unpopular, detailing financial struggles comes across as making excuses to many voters. There might be more advantage in blaming the Conservatives for all problems if they were the sole opposition and a credible threat. The usual ruling party tactic in a bipartisan contest is to assert responsibility for fixing the opponent's errors and caution voters. The rise of Reform UK complicates matters.
Policy differences between the two parties are small, but the electorate observe interpersonal conflict more than ideological alignment. Supporters of Nigel Farage due to lost faith in the system—particularly on immigration control—don't see the two parties as similar entities. One party has a history of allowing immigration, while Reform does not—a contrast Farage will consistently highlight.
Farage is reluctant to talk about EU exit, partly because it is a legacy shared with Conservatives and partly because there are no positive outcomes to showcase. If challenged, he may argue that the goal was sabotaged by flawed implementation, but even that explanation admits failure. Easier to redirect conversation.
This clarifies why Labour feels more confident bringing it up. The prime minister's recent party conference speech marked a turning point. Earlier, he had addressed British-European ties in dry, technical terms, focusing on a relationship reset that targeted non-controversial trade barriers like customs checks while steering clear of the sensitive topics at the heart of the post-referendum turmoil.
During his address, Starmer did not fully embrace old remainer rhetoric, but he suggested familiarity with previous assertions. He referenced "Brexit lies on the side of that bus"—referring to exit supporters' vows about health service money—in the framework of "snake oil" promoted by politicians whose simplistic answers worsen the country's challenges.
Departure from the EU was compared to the pandemic as difficult experiences faced by the public in recent years. Comparing Brexit to a disease signals a hardening of rhetoric, even if the economic measures being negotiated in Brussels remain unchanged.
The objective is to link the Reform leader to a well-known example of deceptive campaigning, implying he is unreliable; that he capitalizes on frustration and creates conflict but lacks governing competence.
Recent suspensions of local representatives from the party's administrative wing supports that narrative. Leaked footage of a online meeting revealed internal disputes and recrimination, highlighting the challenges inexperienced figures face when providing community resources on limited budgets—much harder than campaigning about reducing inefficiency or controlling immigration.
This line of attack is productive for Labour, but it depends on the government's service delivery being good enough that choosing the challengers seems a dangerous experiment. Additionally, this is a message for a later election that may not occur until 2029. If the leadership wish to appear as alternatives to populism, they must show meanwhile with a positively defined agenda of their own.
There are limits to what is possible with a rhetorical shift, and the clock is ticking. It would be simpler to argue now that Brexit is an affliction and Farage a fraud if they had stated this before. What additional choices might they have? Should they receive credit for admitting it now when alternate justifications are exhausted? Yes. But the issue with reaching the obvious conclusion via the longest path is that people question the delay. Starting from the truth is quicker.